Week 9 EOC: For Those Who Think Young

Both of the above advertisements are clearly targeted toward a younger audience, because of the people that star in the ads. The Pepsi commercial features hugely popular boy band, One Direction, and the Covergirl ad features musician Taylor Swift. One Direction and Taylor Swift both have a mostly young audience, and these advertisements are drawing in the same crowd. 

I think that it is a very smart move for advertisers to tap into the younger market. Young people have tremendous buying power, and they set trends. Another smart thing that is being done in these ads, is incorporating superstars that already have a huge fan base of young people. This way, their advertisement and brand will get attention simply by having One Direction and Taylor Swift in their commercial or magazine advertisement. 

Some people may think it is unethical to advertise to a young market, because they are naive. Yet, many agree that advertisers would be fools not to take advantage of this huge market segment and the power that they hold. 

These Covergirl and Pepsi ads are also examples of brands that advertise to many age groups. It is just in these specific circumstances that they have chose to advertise to a younger audience. Covergirl and Pepsi are both taking advantage of the market opportunity to appeal to a wider range of people and gain even more loyal brand followers.