Tobacco and Ethics

• 1. Determine the scenario: What happens in this frame?
• The secenario of this advertisement is two happy and seamingly healthy people smiling and laughing together while they enjoy a cigarette.  
  
• 2. What is the setting? What are the conditions?
•  The setting of this advertisement is simply a couple enjoying themselves, while smoking. This gives the idea that smoking must be a fun a social activity.

• 3. Who are the people or groups?
• The people in this ad are two happy and healthy people, both a male and a female.

• 4. What is their point of view around this specific experience?
• The point of view of the people in this advertisement is that smoking is a positive experience. Their view is that a cigarette is an enjoyable part of their day that brings them pleasure.

 

• 5. What are their goals?
•  The goal of this advertisement is for smoking to be viewed in a positive light. Newport was to convey the idea that smoking will make the consumer happy.

• 6. What are their assumptions? What are their perceptions?
•  Their assumption is that cigarettes are fun and pleasurable.

• 7. Are there conflicts? Is there cooperation?
•  There are no conflicts happening in this advertisement.

• 8. What are the outcomes?
•  Newport wants to display a fun, pleasurable outcome from smoking their cigarettes. The real life outcome of this ad is that it can me misleading, and give wrong information.

Questionable Ethics

http://business.time.com/2012/07/05/what-were-they-thinking-10-ads-that-sparked-controversy/slide/lung-cancer-alliance/

 

 

 

 

 

 

 

 

 

 

 

The first example of unethical advertising, is a PSA made by the Lung Cancer Alliance. The message of the ads was supposed to be that no one deserved to die of lung cancer, whether they smoked or not, but the message was lost. The ads read things like "Hipsters deserve to die", and "cat lovers deserve to die," so obviously people that fit into these categories and others were highly offended. These advertisements are unethical because they are blatantly stating that these innocent people deserve to die, which is obviously never a good thing to say, especially on a public platform like national advertising.

http://www.adpunch.org/sisley-fashion-junkie.html

The advertisement above is for Sisley clothing. I find this ad unethical because it seems to glamorize drug use. The ad shows two stylish girls, and calls them junkies. It illustrates them being addicted to clothing and fashion, but the reference to drugs is unethical. Most people agree that drug use is something not to be joked about, making this ad unethical.

http://www.stayawake.tv/Tag/advertising

The advertisement above for Belvedere Vodka is clearly unethical because it makes a joking reference to rape. Although the ad may night come right out and make an obvious joke, it's not hard to figure out what they are referring to. What makes this advertisement so unethical is that rape is a serious crime, not to be taken lightly. I'm sure most people agree it is not something to be joked about, especially in a large advertising campaign.

My Voice

To me, fashion is a form of self expression and an art form that the entire world can take part in. I have been infatuated with fashion and the industry for as long as I can remember, and in recent years have decided how I want to use my passion. One of my favorite things about the fashion industry, are the shows. The thumping music, the bright lights, glistening runway, rows upon rows of editors and stylists, the tall models wearing the newest collections; I love it. Rather than be in the spotlight, I will be backstage running the show, making sure all of the planning comes together to create an incredible spectacle. Fashion in always changing, and never boring. I wish to share my passion and excitement with others through producing events that people will not soon forget.
    The fashion industry is a gorgeous, crazy place, and I would not choose any other. I like constant change, and feeling inspired by the world around me. What I love about fashion, and how I see it, can be summed up in a quote from CoCo Chanel, ““Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”

Volkwagon Lemon

The Volkswagen “Lemon” ad remains, to this day, one of the most successful and famous advertisements ever created. When the ad was created, Volkswagen saw their objective as “To sell a small, basic, ugly , economical, foreign car to a market used to huge, chrome-finned, gadget-stuffed, home-built gas guzzlers.”
http://www.brandstories.net/2012/11/03/vw-beetle-story-lesson-in-brand-persona-development/
    The Lemon ad took an honest approach, and that is what made it stand out.
“The VW Beetle is an honest car.  Everything about it had to be honest, transparent and straightforward – the product, the pricing, the dealers and even the advertising.
The body copy had to be like a tip from one friend to another.
The rest is glorious ad history.”
Labeling their own product as a lemon was also a fabulous way for Volkwagon to get attention. A Luon.com article all about the famous VW ads mentions, “Volkswagen paying for advertising to say how bad their cars were? I bet you that everyone who saw the ad, started reading the body copy.”
http://www.luon.com/blog/2011/3/2/mad-men-today-how-a-jew-sold-hitlers-favorite-car-to-america.aspx
Instead of going the typical route and calling themselves innovative, the Volkswagen advertisement said negative things about their product before any consumers could. During a time where flashy, large cars were the trend, Volkswagen gained consumer attention by being honest, and a bit surprising. The “Lemon” ad was created during the beginning of modern advertising, and set the standard for decades of advertisers to come.
“You couldn't help but love a company willing to kid itself in public, and no one responded more to the Beetle or its advertising than America's vaunted "baby boomers." As these children of postwar affluence came of age in the 1960s, they embraced Volkswagens as a way to show rejection of what they saw as the materialism of older generations. Besides, Volkswagens were cheap to buy and run, and they were easily fixed.”
http://auto.howstuffworks.com/1960-1969-volkswagen-beetle4.htm