Below are a few of the key aspects that will make the new Bad Gal Lash ad campaign successful. These aspects talk about what sets the campaign apart and what will make it a success.
- Viewers will notice it.
Viewers are sure to notice these ads because they are exciting and different. The Bad Gal Lash advertisements will tell a story and have a personality, instead of just showing customers a mascara and telling about its features.
- It is distinctive to the brand.
What makes these ads distinctive to the brand Benefit, and their personality. The ads will sell a specific attitude that goes along with this mascara, not just a great working beauty product.
- Your core idea is elastic—you can create many ads based on the original theme.
The core slogan, “Bad is Better,” can be used in seemingly endless advertisements. “Bad is Better,” is the core idea, and it is elastic. Different images can be used to create different ads; kind of the way Diesel used the “Smart has the brains, stupid has the balls,” phrase in ads that depicted several different situations.
- It will surprise people.
What will surprise people about the Bad Gal Lash advertisements is the fact that no mascara, or zoom in on a model’s fake eye lashes will be shown. The ads will be a new approach to selling make up. We will be selling a brand personality along with a high end beauty product.
- It differentiates the brand or group.
These ads will use attitude and personality to differentiate Benefit from other beauty brands. When you see a mascara ad, can you immediately notice which brand it is for? Probably not. The Bad Gal Lash ads will change the answer to that question. Consumers will eventually recognize the style and personality, and know it is Benefit and Bad Gal.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.