Week 11: Final Evaluation

Based on the course objectives, I think I have done well in this class. I knew some information about advertising before taking the course, but the course definitely increased my knowledge and understanding. Over the passed eleven weeks, I have studies various elements and details that go into creating an advertisement that I never realized before. I believe that both the reading and class work have helped me to greatly progress towards meeting the course objectives. I even learned a lot about the design of an ad, and what goes into it. Before taking this class I didn’t know any concrete information about how text and images should relate in an advertisement, and the various approaches the creator can use.

Another helpful thing that I have learned, and that is a course objective, is the process that the creator of an ad should go through. From research, to design, to strategy. I also worked toward the course objective of understanding the advertising industry from the inside, by studying things like how the industry describes advertising, trade journals, and influential advertisers. 

After looking at the course objectives, evaluating my progress, and evaluating my course work, I think I have done well in the class. I participated actively and did each assignment in order to further my understanding or advertising and the course material.