The two above ads very well illustrate the difference between women's roles in advertising in the passed, compared to modern times. The vintage advertisement, and modern ad are distinctly different because the older ad is in a way derogatory towards women, while the modern Nike ad is meant to be empowering.
In passed decades, a women's role in advertisements was often in the kitchen, taking care of the home etc., while today women can be seen in all places and in all sorts of advertising. Although, while a was researched women in modern advertisements, I did come across quite a few that were derogatory and objectified women.
What is different now, is that it is normal for women to be seen in powerful positions. Most people are not surprised when an advertisement features women in charge. The particular modern Nike ad pictures above encourages women to be better than men, and challenges them in a way. In vintage ads, it was normal for women to be complacent and perfectly happy making sure dinner is ready for their husband every night. Obviously, this is no longer the case.
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