Tobacco and Ethics

• 1. Determine the scenario: What happens in this frame?
• The secenario of this advertisement is two happy and seamingly healthy people smiling and laughing together while they enjoy a cigarette.  
  
• 2. What is the setting? What are the conditions?
•  The setting of this advertisement is simply a couple enjoying themselves, while smoking. This gives the idea that smoking must be a fun a social activity.

• 3. Who are the people or groups?
• The people in this ad are two happy and healthy people, both a male and a female.

• 4. What is their point of view around this specific experience?
• The point of view of the people in this advertisement is that smoking is a positive experience. Their view is that a cigarette is an enjoyable part of their day that brings them pleasure.

 

• 5. What are their goals?
•  The goal of this advertisement is for smoking to be viewed in a positive light. Newport was to convey the idea that smoking will make the consumer happy.

• 6. What are their assumptions? What are their perceptions?
•  Their assumption is that cigarettes are fun and pleasurable.

• 7. Are there conflicts? Is there cooperation?
•  There are no conflicts happening in this advertisement.

• 8. What are the outcomes?
•  Newport wants to display a fun, pleasurable outcome from smoking their cigarettes. The real life outcome of this ad is that it can me misleading, and give wrong information.