Bad Gal Lash: Slogan

Slogan for Bad Gal Lash: "Bad is Better."

This slogan can be taken as a double meaning. Saying both that life is better when you live it bad, and simply that Bad Gal Lash is better. 

So many mascara ads push the products special components that make it different, but what makes Bad Gal Lash so special is the fantasy lifestyle it creates. Bad Gal Lash can give any woman the ability to feel rebellious and in tough with their “bad” side. It is perfect when through a product the consumer can become more of themselves. And Bad Gal Lash helps their customers become more in touch with their inner (or not so inner) wild child. 

Creating a slogan or tag line is a huge part of branding a product. "Before advertising comes a core branding idea—the idea that imbues a brand or group with character that differentiates it and builds a relationship with the audience. Branding is the creation of a comprehensive, strategic, and unique program for a brand or group, with an eye toward building a relationship with people based on how they experience—interact and use—the brand or group." (Advertising by Design,Landa,50)

Another positive aspect of the slogan, “Bad is Better,” is that is simple and easy to remember. Not to mention the alliteration that makes it even more catchy. 

Through the slogan that states, “Bad is Better.”, Bad Gal Lash can portray the message that their mascara is better, as well as the product’s rebellious brand personality. From mascara, to a girls gone wild-esque party, Bad is Better. 

"The tagline is the catchphrase that conveys the brand or group's benefit or spirit and expresses an umbrella theme or strategy for a campaign or a series of campaigns" (Landa. Advertising by Design, 102) The tagline, "Bad is Better," conveys the brands spirit; and evens conveys the benefit, that is is simply a better mascara!